Pacific Swell Surfboards

For the conceptual rebranding project of Pacific Swell Surfboards, the mission was to rejuvenate the brand’s identity to resonate with a wide-ranging audience while paying homage to the rich heritage of surfing culture. My role encompassed a full spectrum of design responsibilities, from in-depth market research and strategic branding to the creative execution of a new logo and visual identity. The newly crafted logo, featuring a stylized wave, served as the cornerstone of the brand's refreshed image, capturing the dynamic essence of surfing.

The outcome of the project was a cohesive and versatile branding package, applied across various mediums such as product lines, including t-shirts and wetsuits, and digital platforms, ensuring a consistent and memorable presence. This rebranding not only elevated the company's aesthetic but also strengthened its market position, embodying the adventurous spirit of the sea.