Chess Cafe

The goal of the conceptual branding project for the fictional Chess Cafe was to design a comprehensive visual identity to resonate with chess enthusiasts and cafe goers alike, creating a unique space where people can engage in chess games and enjoy a good coffee. The project included developing a distinctive logo and a coordinated social media campaign to introduce the Chess Cafe concept to the target audience.

The logo, which features a stylized chess board and a pawn piece, captures the essence of the cafe’s theme, blending classic chess imagery with a modern and inviting aesthetic. The social media campaign furthered this engagement by showcasing the cafe's ambiance through carefully crafted posts that highlighted vibrant interactions among customers, the cozy environment, and, of course, chess. This cohesive branding strategy was successful in establishing Chess Cafe as a go-to destination in Carlsbad, CA, for those looking to enjoy a game of chess in a welcoming atmosphere.