Bloom Beauty Co.

For the conceptual UX/UI design project for Bloom Beauty Co., the goal was to develop an e-commerce mobile website for a fictional beauty brand that emphasizes clean and sustainable personal care products. I managed all aspects of the design sprint, from initial ideation to the final prototype using Figma, ensuring a seamless user experience focused on their flagship product—a face and body lotion. This product is organic, vegan, and 100% natural, reflecting the brand’s commitment to purity and sustainability.

My design for the packaging and branding was carefully crafted to convey these values, featuring clean lines, natural colors, and floral elements that communicate the product's organic ingredients and appeal to the target audience. This comprehensive approach ensured a cohesive and intuitive user experience on the mobile platform, supporting the brand's ethical ethos and catering to its audience of environmentally conscious women who prioritize purity in their skincare.