Rama Llama Records

The goal of the conceptual branding project for the fictional record store Rama Llama Records was to create a distinctive and engaging brand identity, targeting music enthusiasts and vinyl collectors. The design challenge was to integrate the store's playful and retro essence with musical elements. This was achieved through a logo that combines a llama silhouette with a vinyl record, set against a vibrant, retro color palette.

The branding was applied across various materials, including record labels, T-shirts, store signage, and promotional items, enhancing visibility and attracting a wider customer base. This strategic branding effort not only bolstered the store’s market presence but also strengthened its connection with the community of music lovers.